This Privacy Policy explains what information TradePulse ("we", "us") collects when you visit TradePulse and any of its seven language editions, how we use it, and the rights and choices you have. We have written it in plain language, but it is a legal document: it forms part of your agreement with us alongside our Terms of Use.
Who We Are
The data controller is TradePulse Media Ltd., the publisher of TradePulse.
- Postal address: 71-75 Shelton Street, London WC2H 9JQ, United Kingdom
- Privacy contact: privacy@tradepulse.news
- General editorial contact: editorial@tradepulse.news
- Telephone: +44 20 7946 0958
The Data We Collect
We collect three broad categories of information:
Information you give us. When you post a comment, contact us, or subscribe to our newsletter, we receive what you submit: your name, your email address, and the content of your message or comment. Comment email addresses are never published.
Information collected automatically. Like nearly every website, our servers receive standard technical data when you visit: your IP address (used in truncated form where technically possible), browser type and version, device class (mobile, tablet, desktop), referring page, and the pages and times of your visit. We use this to keep the service secure, to detect abuse, and to understand aggregate readership.
Analytics data. We use first-party and third-party analytics tools (detailed below) to measure which stories are read, for how long, and from which broad regions, so we can improve our coverage.
We do not collect special-category personal data, we do not build advertising profiles ourselves, and we do not buy personal data from data brokers.
How We Use Your Data
We process personal data to:
- deliver and secure the website, including rate-limiting and blocking abuse;
- publish and moderate comments (pre-publication review);
- respond to your messages and honor your requests;
- send the newsletter you explicitly subscribed to (every message contains an unsubscribe link);
- measure aggregate usage with analytics tools;
- display advertising, including personalized advertising where you have consented.
Legal Bases (GDPR)
Where the EU/EEA GDPR applies, we rely on: your consent for personalized advertising and non-essential cookies (you may withdraw it at any time); legitimate interests in operating, securing, and improving the service (including aggregate analytics and fraud prevention); contract performance for newsletter delivery; and legal obligations where retention or disclosure is required by law.
Cookies and Local Storage
Cookies are small files stored by your browser. We use them for three purposes:
- Essential storage (no consent needed): your cookie-consent choice, your light/dark theme preference, and security tokens.
- Analytics (consent-dependent): measurement cookies set by our analytics providers.
- Advertising (consent-dependent): cookies set by Google and its certified partners to select and measure ads.
The first time you visit, a consent banner lets you accept or reject non-essential cookies. Your choice is stored for future visits, and you can change it at any time by clearing site data in your browser so the banner reappears.
Google AdSense and Third-Party Advertising
We use Google AdSense to display advertising. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies (such as the DART cookie) enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet. You may opt out of personalized advertising at Google Ads Settings, and you can review Google's own privacy documentation at policies.google.com/technologies/partner-sites. Where you have rejected non-essential cookies, advertising remains non-personalized.
Analytics Tools
- Vercel Analytics & Speed Insights — first-party, cookieless aggregate measurement of page views and performance. No personal profiles are created.
- Google Analytics 4 (if enabled) — loaded only after you accept non-essential cookies, with IP anonymization on. It reports aggregate audience statistics.
- Hotjar (if enabled) — session-replay and heatmaps, loaded only after consent, with IP masking.
Managing Your Choices
Beyond our banner, every major browser lets you block or delete cookies in its settings (see the "help" section of your browser). Blocking all cookies may affect site functionality. Newsletters can be unsubscribed with one click in any email.
Data Sharing
We do not sell your personal data. We share it only with: service providers that host and operate the site (hosting, database, and delivery infrastructure in the EU/US), advertising and analytics vendors as described above, and authorities where we are legally compelled. All providers are bound by contractual confidentiality.
International Transfers
Our infrastructure and vendors may process data outside your country. Where the GDPR applies, transfers rely on adequacy decisions or the European Commission's Standard Contractual Clauses.
Data Retention
Comment data is retained while the comment is published and for a reasonable moderation period afterwards. Contact messages are kept up to 12 months. Newsletter addresses are kept until you unsubscribe. Server logs and aggregate analytics are kept for a maximum of 14 months.
Your Rights
Depending on your location, you may have the right to: access the personal data we hold about you; correct inaccurate data; delete it ("right to be forgotten"); object to or restrict processing, including profiling; port your data to another controller; and withdraw consent at any time without affecting the lawfulness of earlier processing. California residents additionally have the right to know what personal information is collected and to opt out of any "sale" — which we do not conduct — and to be free from discrimination for exercising these rights (CCPA/CPRA).
To exercise any right, email privacy@tradepulse.news or write to the postal address above. We respond within 30 days and never charge a fee. You also have the right to complain to your local data protection authority.
Children's Privacy
Our services are not directed to children under 13 (or under 16 in the EEA), and we do not knowingly collect personal information from children. If you believe a child has provided us data, contact privacy@tradepulse.news and we will delete it.
Security
We use TLS encryption for all traffic, hashed admin credentials, strict access controls, and rate limiting. No method of transmission is perfectly secure, but we work to protect your data and investigate every reported incident.
Changes to This Policy
We may update this policy occasionally. Material changes will be announced on this page with an updated date at the top.
Contact
Questions about privacy: privacy@tradepulse.news. Postal: 71-75 Shelton Street, London WC2H 9JQ, United Kingdom.